Barcelona
11 articles
Driven by authenticity
In the vibrant Catalan city of Barcelona, one of the world’s great centres of industrial innovation, a select team of designers and engineers is applying the finishing touches to a high-performance electric vehicle that aims to speak to a new…
Designing the future
Sometimes it pays to be bold. Five years ago, when a small group of true believers in Barcelona committed to create a high-performance sports car brand, few people gave the venture much of a chance.
A passion for authenticity
The Mediterranean city of Barcelona has long been a source of inspiration for artists, writers, architects and designers from all over the world. Today this dynamic and creative city is home to the European car industry’s fastest-growing brand: CUPRA.
An electrifying impact
At a time of dramatic changes to global car manufacturing, Spanish carmaker SEAT SA has appointed as head of its finance and IT activities an industry veteran with a depth of experience in transforming companies.
Rebel with a cause
When Wayne Griffiths, CEO of SEAT and CUPRA, came to Barcelona as a free spirit in his youth, he liked the nightlife district so much that 30 years later he named a trailblazing electric car after it.
Driving diversity in the automotive world
In an automotive industry once dominated by men, Spanish carmaker SEAT is leading the way to a more diverse, accessible and inclusive future.
SEAT primed for new era
SEAT presents its new micromobility products globally, the SEAT MÓ eScooter 125 and the SEAT MÓ eKickScooter 65.
Steering SEAT into the future
Carsten Isensee is stepping into the driver’s seat at Barcelona-based car manufacturer SEAT just as the company hits top gear. With car deliveries increasing by 10.9% last year, sales are at their highest level in history.
A new vision of mobility
As a decade of unprecedented change ends and a new year dawns, the social and economic consequences of technological innovation are becoming ever more apparent. On the frontline of transformation is the global car industry, which dominated the economy of…
The urban mobility revolution
At the Mobile World Congress in Barcelona in February, SEAT released a concept car that represents a radical new answer to the challenges of urban reinvention. The Minimó, combines the safety and comfort of a car with the agility and…