SEAT

Do you know who your car is talking to? It could be a parking meter, traffic signal, the emergency services, or even other vehicles. Driven by the potential benefits of the Internet of Things, automakers are among the earliest adopters in the fast lane.

As he prepares for the biggest revolution in the 125-year history of the car industry, SEAT president Luca de Meo has no doubt about the best place to be: in the driving seat.

Spanish carmaker SEAT S.A. posted the second-highest revenues in its history in 2022, with high-performance brand CUPRA outperforming all expectations.

The company created in Barcelona combines the culinary and automotive worlds and opens a restaurant in the Austrian capital. SEAT partners with chef Juan Amador to offer a new customer experience concept. 

"We believe in CNG as one of the many alternative energies that will coexist in the future." Andrew Shepherd, Head of CNG Products, SEAT.

In the vibrant Catalan city of Barcelona, one of the world’s great centres of industrial innovation, a select team of designers and engineers is applying the finishing touches to a high-performance electric vehicle that aims to speak to a new generation of drivers.

As the epicenter of the technology revolution moves away from personal computing and smartphones and toward transport, energy and urban living, a new breed of industry leader is shaping the agenda for the future.

"Demand for connected car services is growing all the time and we aim to be the leaders in this market." Dr. Matthias Rabe, EVP, Research & Development, SEAT

At the Mobile World Congress in Barcelona in February, SEAT released a concept car that represents a radical new answer to the challenges of urban reinvention. The Minimó, combines the safety and comfort of a car with the agility and easy parking of a motorbike.

Mattias Ekström opens the doors of the ABT CUPRA XE team paddock, where nothing goes unused. Teams of eight people and no public audience, some of the keys to reducing the environmental impact. The philosophy of the Extreme E Series is to highlight the importance of achieving a more sustainable world.