Mobility

As the leading company in its sector for the seventh consecutive year, according to the Dow Jones Sustainability Index, CNH Industrial takes its responsibility to the environment and people seriously.

On the stylish and youthful streets of Barcelona, carmakers, tech giants, telecom companies and start-ups are creating an inspiring new vision of transportation for the 21st century city.

After making its breakthrough in the compact and sports car segments of the global car market, electrification is now coming to the world of the big hitters in the luxury sector.

Carmakers need to eliminate silo structures and overcome traditional organizational boundaries. The goal must be to put the customer at the center and not the product.

Lance Bradley, Managing Director: "The benefit of our plug-in hybrids is that you don’t need charging stations, because you can do it at home. It’s not a pure electric car where you need a recharge you’re stuck."

The organisation has decreased production-related CO2 emissions by 65% and thanks to the actions implemented in 2019, the company generated 38.5% less waste in a single year. The goal is to lower the Martorell factory’s environmental impact by 50% by 2025. 

Mattias Ekström opens the doors of the ABT CUPRA XE team paddock, where nothing goes unused. Teams of eight people and no public audience, some of the keys to reducing the environmental impact. The philosophy of the Extreme E Series is to highlight the importance of achieving a more sustainable world.

The number of people sharing the planet continues to climb toward 9.7 billion by 2050, according to projections by the United Nations. Guaranteeing universal access to basic needs is the only means to prevent human conflict and environmental disaster.

Women have influenced the evolution of motoring. The rear-view mirror, turn signals and road lines are all innovations with a female flare.

"I thought that a green motor sport could have a great impact on technology and, at the end of the day, on people’s lives. That's why, for me, it made sense to create this."